Mazda® DreamBuilder is an application that lets you choose your adventure type, then build the Mazda® ride of your dreams. The app was designed to create a sense of adventure in the customer, and to allow them an engaging and robust experience through building their vehcle. The app would then link directly to a local dealership and back to the Mazda® headquarters, creating a database on potential customers and delivering a BOM (Bill of Materials) to a salesperson who could then follow up on the lead.