About Rob Dracker

BFA Communication Design
Syracuse University, Class of '09

Rob has worked with a number of tech startups since graduating from SU in 2009. He has worked extensively with a broad range of clients in industries ranging from Fortune 150 corporations such as Arrow Electronics, healthcare product manufacturers like Welch-Allyn (now Hil-Rom) and individuals in the music entertainment industry. He has designed brands, websites and more for various consumer brands, tech startups, information security clients and has worked extensively with development teams to create rapid implementation of features and user experience considerations.

One Arrow

Simplifying global integration at the point of sale

When approached by the VP of Advanced Engineering to develop an application that would simplify the cooperation of Arrow’s global organizational structure, I was presented a set of challenges that required the following be accessible by field representatives for on-demand presentation to potential and existing clients:

  • Sales Training Resources
  • Description and Video Tour of Each Global Service
  • Description and Video Tour of Each Organization
  • Integration with the Global Contact Matrix

With these needs in mind, and with a focus on creating a branded organizational initiative which would create ease-of-use and cultural adoption, I created an interface which organized these requirements into a useful application.